What targeting options do you utilize for social media ads?

I don't personally run social media ads, but I can provide you with information about common targeting options that advertisers often utilize for social media ads as of my last knowledge update in September 2021. Keep in mind that the options and capabilities of social media advertising platforms may have evolved since then. Here are some common targeting options:

1. Demographic Targeting: Advertisers can target users based on demographic information such as age, gender, education level, marital status, and household income.

2. Geographic Targeting: This allows advertisers to show ads to users in specific locations, ranging from countries and regions to cities and neighborhoods.

3. Interest-Based Targeting: Social media platforms collect data on users' interests and behaviors. Advertisers can target users based on their interests, hobbies, and online activities.

4. Behavioral Targeting: This involves targeting users based on their online behavior, such as websites they visit, content they engage with, and apps they use.

5. Custom Audiences: Advertisers can upload their customer lists or email lists to the platform, which can then match these lists with user profiles to target existing customers or create lookalike audiences with similar characteristics.

6. Lookalike Audiences: This feature allows advertisers to target users who have similar characteristics to their existing customers or website visitors.

7. Device Targeting: Advertisers can specify the type of devices users are using, such as smartphones, tablets, or desktops.

8. Language Targeting: Ads can be displayed to users who speak specific languages.

9. Ad Placement: Advertisers can choose where their ads appear within the social media platform, such as in users' newsfeeds, on the right-hand column, or in Stories.

10. Custom Variables: Some platforms allow advertisers to create custom variables and segments based on a combination of factors, such as interactions with previous ads, engagement with content, and more.

11. Retargeting/Remarketing: Advertisers can target users who have previously visited their website or interacted with their ads but did not complete a desired action, such as making a purchase.

12. Dayparting: This feature lets advertisers choose specific times of day or days of the week to display their ads.

13. Exclusion Targeting: Advertisers can exclude certain demographics or user segments to narrow down their audience.

14. Engagement Targeting: Some platforms allow advertisers to target users who have engaged with their content in the past, such as liking, sharing, or commenting on posts.

15. Ad Creative Testing: Advertisers can conduct A/B tests to optimize ad creatives, headlines, and calls to action for different audience segments.

Please note that the specific targeting options available may vary between different social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others. Additionally, the capabilities and options for social media advertising may have evolved since my last knowledge update, so I recommend checking with the specific platform's advertising documentation for the most up-to-date information.

Admin • 26/09/2023